Your new company

You will be joining a highly respected multinational organisation known for its strong portfolio of leading brands and commitment to innovation across the Hong Kong and Taiwan markets. The company places a strong emphasis on strategic media excellence, data-driven marketing, and continuous capability development.

Your new role

As the Senior Media Manager, he reported to the Brand Director. You will drive the holistic media strategy for a diverse brand portfolio across both Hong Kong and Taiwan. You will spearhead the development of integrated online and offline plans, champion data-led media innovation, and build advanced programmatic capabilities.

• Lead the development of holistic media strategies for a portfolio of brands across Hong Kong and Taiwan.
• Oversee integrated planning across online and offline channels, targeting multiple consumer segments.
• Drive data‑led media innovation, identifying test‑and‑learn opportunities and scaling successful pilots.
• Lead the advancement of data, programmatic, and emerging tech capabilities across the region.
• Manage media investment efficiency by guiding brands on optimal budget allocation and optimisation programs.
• Identify and implement media best practices to uplift overall campaign performance.
• Establish performance measurement frameworks, KPIs, and benchmarks; track in‑campaign and post‑campaign results.
• Build and maintain strong partnerships with agencies, publishers, tech partners, and data providers.
• Collaborate with procurement on annual negotiations and partner management.
• Develop media and digital capabilities across P&G brands through training and onboarding of suitable agencies.
• Oversee media governance processes, ensuring compliance with global guidelines, policies, and contractual standards.
• Monitor agency processes, manage risks, and ensure reliable media proof‑of‑performance documentation.

What you'll need to succeed

• 4–10 years of corporate media experience with a strong track record in brand media strategy and campaign planning.

• Demonstrated leadership in developing teams and fostering continuous learning in digital and social trends.

• Strong judgment dealing with complex social environments and driving innovative approaches.

• Ability to influence stakeholders using data-backed insights and strategic recommendations.

• Excellent project execution skills, ensuring high-quality end-to-end content delivery.

• Strong analytical capabilities and a data-driven mindset.

• Experience managing agencies and empowering them to improve performance.

• Strong relationship-building skills across teams and with senior leadership.

• An agile, consumer-centric mindset with passion for modern engagement strategies.

What you'll get in return

You will step into a pivotal regional leadership role with significant influence over media strategy and innovation. You’ll have the opportunity to work with top-tier partners, lead cutting-edge digital initiatives, and shape the future of media excellence for renowned brands. The company offers strong career development prospects, a collaborative culture, and the opportunity to elevate your expertise in a dynamic, future-focused environment.

What you need to do now

If you are interested in the above opportunity, please forward your latest resume to kristi.pang@hays.com.hk or contact Kristi at +852 2230 7904 for more information. If this role isn't quite right for you, but you are looking to explore new opportunities in the life science sector, please contact Kristi for a confidential discussion about your options.