Your company is a globally recognised education consultancy dedicated to helping students gain admission to the world’s top universities through expert-led guidance and data-driven strategies. With a strong international presence across multiple markets, your company partners with leading educators, mentors, and industry experts to provide comprehensive support to students and families. Backed by reputable investors, your company continues to expand rapidly, offering innovative solutions and personalised pathways in the education sector.

As a Marketing Executive (Content Creation), you will be responsible for driving lead generation, customer engagement, and overall campaign success through high-quality content and digital marketing initiatives. You will create and manage compelling bilingual content across various platforms, including websites, social media, email campaigns, and digital ads. This role involves planning and executing full-funnel marketing campaigns, managing paid and organic search activities, implementing SEO strategies, and analysing performance metrics to optimise results. You will also collaborate closely with internal teams to localise global campaigns for the Hong Kong market and support the sales team with tailored content to engage prospective students and parents.

You will have proven experience in content marketing, digital marketing, or campaign management, with strong copywriting and editing skills in both English and Chinese. Familiarity with digital advertising platforms such as Google Ads and social media channels is essential. You are creative, detail-oriented, and capable of delivering engaging content aligned with business objectives. A proactive mindset, strong collaboration skills, and the ability to thrive in a fast-paced environment are key. Fresh graduates with strong writing ability and a passion for marketing are also encouraged to apply, as training and mentorship will be provided. Exposure to SEO, SEM, performance marketing, or marketing tools such as Canva or marketing automation platforms will be an advantage.

In return, you will have the opportunity to join a fast-growing and internationally expanding organisation within the education technology space. You will work alongside a high-performing and diverse team, gain exposure to innovative marketing strategies, and contribute to meaningful projects that impact students’ futures. The company offers strong career development prospects, a collaborative working environment, and the chance to be part of a mission-driven organisation shaping the global education landscape.

If you are interested in this opportunity, please send your CV to Rianne.lin@hays.com.hk. Please note that only shortlisted candidates will be contacted.