Your new company

• A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.

Your new role

• Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
• Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic—across physical and digital spaces.
• Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
• Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
• Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
• Inspire, lead, and grow a passionate team of 5 marketers.

What you'll need to succeed

• A Bachelor degree in Marketing, Communications, Business, or a related discipline.
• Minimum 10 years’ marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
• Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
• In-depth understanding of Hong Kong’s digital media trends and youth culture.
• Excellent stakeholder communication, team leadership, and project delivery skills.
• Proficient in written and spoken Chinese and English.

What you need to do now

• If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to keith.ho@hays.com.hk. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.