Your new company

A leading regional insurer is seeking a senior digital leader to drive end-to-end customer journey, digital growth, and data-led transformation across markets.

Your new role

• Lead and execute a regional digital strategy to enhance online visibility, customer acquisition, and engagement across markets.

• Drive AI-powered search optimisation and digital discovery across the full customer journey (search to conversion).

• Leverage first-party data and analytics to deliver personalised, insight-driven digital experiences at scale.

• Optimise website and app ecosystems to improve user experience, lead generation, and conversion performance.

• Build and mentor high-performing digital teams while partnering cross-functionally to deliver integrated, customer-led initiatives.

What you'll need to succeed

• 15+ years of digital marketing experience, ideally within financial services or insurance with regional exposure.

• Deep expertise in performance marketing, SEO/AIO, content strategy, and end-to-end digital journey optimisation.

• Strong experience with digital data ecosystems (e.g., analytics tools, CDPs, marketing automation platforms).

• Proven track record in developing and executing data-driven digital strategies that drive acquisition, engagement, and conversion.

• Strong leadership and stakeholder management skills, with the ability to influence across complex, multi-market environments.

What you'll get in return

• Successful candidate will be offered a monthly salary ranging from HKD 120,000 to 130,000 depending on your interview performance and level of experience;

• Direct exposure to C-suite with real influence on regional digital strategy;

• A great career advancement opportunity with a stable international insurer in Hong Kong;

What you need to do now

If you're interested in this role or would like to consult about other professional career opportunities within the insurance industry, please send your CV in Microsoft Word format to winifred.tsang@hays.com.hk