Your Company

Our client, a trailblazing next-generation gaming platform from the U.S., is redefining digital entertainment with innovative experiences. They are expanding their vibrant team in Hong Kong and seeking a skilled Google Analytics Manager to drive data-driven strategies and optimise their online presence. Join a pioneering company at the cutting edge of the gaming industry and contribute to its ambitious growth in the Asia-Pacific market.

Your Role
as a Google Analytics Manager, you will:
Leverage Google Analytics to track, analyse, and report on website and campaign performance, delivering actionable insights to enhance user engagement.
Implement and optimise SEO strategies to boost organic traffic and improve search engine rankings for the gaming platform.
Design and manage UTM parameters to accurately track marketing campaigns and assess their impact on user acquisition and retention.
Collaborate with marketing and product teams to align analytics with business goals, identifying opportunities for growth in the gaming sector.
Monitor key performance indicators (KPIs) such as user behaviour, conversion rates, and bounce rates to inform strategic decisions.
Stay updated on analytics tools and industry trends, recommending innovations to maintain a competitive edge in digital performance.

What You’ll Need to Succeed
To thrive in this role, you will need:

Minimum of 5 years’ experience in a gaming company, with a focus on digital analytics.
Advanced proficiency in Google Analytics, including data tracking, reporting, and insights generation.
Expertise in SEO strategies to enhance organic search performance and drive traffic.
Strong knowledge of UTM parameters for precise campaign tracking and performance evaluation.
Excellent analytical skills to interpret complex data and provide actionable recommendations.
Effective communication and collaboration skills to work with cross-functional teams.
Detail-oriented approach with a proactive mindset to stay ahead of industry trends.
Passion for the gaming industry and a drive to contribute to a fast-paced, innovative environment.

What You’ll Get in Return

You’ll join an innovative gaming platform with a global vision, offering the opportunity to shape its digital strategy in a high-growth market. This role provides a collaborative, fast-paced environment, access to state-of-the-art analytics tools, and the chance to advance your career within a rapidly expanding team. Be part of a transformative venture where your expertise will drive the future of gaming engagement.

If you are interested in this opportunity, please send your CV to Iris.huang@hays.com.hk. Only shortlisted candidates will be contacted.