Digital Marketing Manager – SEO & Growth (footwear)

SEO, AEO, Fashion
Your Company
Our client is a well-established international trading company with its own fashion footwear brand, operating across global markets. With a strong footprint in both retail and e-commerce channels, the business is continuing to expand its international presence and digital capabilities, particularly in online traffic acquisition and brand visibility.

Your Role
As a key member of the digital team, you will drive online traffic growth and brand awareness across global markets, with a strong focus on SEO, AI-driven search optimisation, and social content strategies.

Key Responsibilities:
  • Develop and implement effective SEO strategies to enhance organic traffic and search engine rankings globally
  • Lead AEO (Answer Engine Optimisation) initiatives, optimising content for AI-powered search engines and assistants
  • Plan and execute content marketing strategies, including website content, blogs, and landing pages.
  • Drive social media performance across Instagram, TikTok, and other platforms, focusing on engagement and growth
  • Analyse website traffic and campaign performance using tools such as Google Analytics and SEO platforms
  • Collaborate with internal teams to align digital marketing with product launches and brand strategy
  • Stay updated on the latest trends in SEO, AI search, and social commerce, and introduce innovative ideas

What you’ll need to succeed
  • Degree in Marketing, Business, or a related discipline
  • 3–6 years of relevant experience in digital marketing, focusing on SEO and content-driven growth
  • Strong hands-on experience in SEO (on-page, off-page, technical SEO)
  • Exposure to or knowledge of AEO / AI-driven search optimisation (e.g., ChatGPT, voice search, generative search)
  • Proven experience managing social media platforms, especially Instagram and TikTok
  • Familiarity with international markets or global campaigns is an advantage.
  • Analytical mindset with experience in tools such as Google Analytics, SEMrush, or Ahrefs
  • Strong communication and stakeholder management skills
  • Passion for fashion, e-commerce, or lifestyle industries

What you’ll get in return
  • Opportunity to work with a growing international fashion brand
  • Exposure to global markets and cross-border e-commerce strategies
  • Be part of a forward-thinking team investing in AI-driven marketing
  • Dynamic and collaborative working environment with career development opportunities
  • Competitive salary package based on experience

If you are interested in this opportunity, please send your CV to Iris.huang@hays.com.hk. Only shortlisted candidates will be contacted.

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
HongKong
Specialism
Marketing
Ref:
1287952

Talk to a consultant

Talk to Iris Huang, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +8522101-0077

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