Your new role

• Develop and execute integrated marketing strategies, mainly focusing on online marketing that align with the company’s business goals and objectives
• Work with local sales and regional marketing team to translate and execute overarching business goals into actionable digital marketing strategies tied directly to the P&L
• Manage and optimize digital marketing campaigns across all channels, including PPC and performance media, affiliate, SEO, social media and email marketing.
• Monitor and conduct ongoing analysis through optimization and tech stack tools to measure and improve performance
• Drive sales to e-commerce platform, monitor and report on ecommerce sales performance, providing insights and recommendations for improvement
• Analyse website performance including traffic and customer behaviour to identify opportunities for optimization and increased conversion rates
• Manage regional marketing vendors and relationships including performance media and PR agencies
• Keep up-to-date with ecommerce industry trends and best practices, and identify opportunities to apply them to our business

What you'll need to succeed

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in digital and ecommerce marketing, with a proven track record of brand building and driving online sales growth
• Strong understanding of ecommerce marketing channels, including paid search, display, social media, affiliate and email marketing
• Experience managing budgets and optimizing campaigns for ROI
• Experience with Google Analytics, Google AdWords, tools like FullStory, Salesforce Commerce and Marketing Clouds, Optimizely, Microsoft Office. Tableau experience a plus.
• Excellent verbal and written communication skills, with the ability to collaborate with cross-functional teams and present findings to senior leadership
• Self-starter with a proactive mindset and ability to work in a fast-paced environment
• Strong analytical, critical thinking and problem-solving skills

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact me at frances.hong@hays.com.hk for a confidential discussion on your career.

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