Your new role

To create awareness, drive traffic and maximise purchase intention for the following business units (multi-brands):

• new car sales

• after-sales, and other downstream products (eg financing and insurance) through marketing communication and events, with more focus on communication.

Above-the-line advertising

• Assist and work closely with the manager to manage the media plan
• To work closely with a creative team to develop content on multiple omni-channels, including but not limited to social media, websites and direct communication (e.g. EDM and DM), that is engaging and addressing our business needs
• Update and maintain the brand website content
• To prepare promotion materials for advertising, including but not limited to online ads, presentation deck, print ad and brochures
• To consistently review and evaluate the media performance, to further increase media efficiency

Below-the-line advertising

• Work with copywriter to develop direct marketing content such as DM, eDM, SMS
• Work closely with CRM team to develop the communication content for loyalty program
• Monitor the performance of each campaign and work closely with CRM team to identify target customer attribute and behaviour in order to increase acquisition and retention.

What you'll need to succeed

• University graduate in Marketing & Communication, PR & Advertising or any relevant curriculum
• Solid 2+ years of experience in marketing communication, ideally with strong digital and social media experience
• Experience in automobile industry will be an advantage
• Good command in English and Chinese
• Self-motivated, creative thinking, detail-oriented and organized
• Strong logical thinking, and good in communications with all parties that are precise
• Good team player and eager to learn new things
• Able to work under pressure and quick turn around time

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.