Your new role

• Responsible for driving digital strategy for website, social media, and online platforms
• Formulate effective strategies to drive acquisition, retention and engagement on multi-channels
• Analysing customer behaviour and engagement patterns; utilise insights to advise and make data-driven decisions and propose marketing tactics including targeted offers and personalised rewards
• Developing creative digital marketing ideas, content and carrying out A/B tests
• Evaluating the campaign performance and effectiveness; providing insights to drive and optimize KPIs (i.e. traffic, engagement, conversion, ROAS) in various digital marketing funnels for the business
• Developing all marketing communications and social media campaigns in collaboration with the creative team and product team to ensure all promotions are planned and executed on schedule
• Preparing reports and analytics on the overall performance of various marketing campaigns, CRM and loyalty programs
• Developing and monitoring campaign budgets

What you'll need to succeed

• Bachelor of Marketing or related disciplines
• 6-8 years of experience in digital marketing, social media and CRM
• Prefer candidate's background from e-commerce, online or fast-paced platform or industries
• Demonstrated experience with digital marketing channels, including social media, email marketing, content creation and affiliate marketing.
• Strong sense of creativity, imagination, and innovation
• Experience in managing joint promotions with partners, and ability to negotiate beneficial partnership terms
• Experience with analytics tools such as Google Analytics and PowerBI, coupled with the ability to derive actionable insights from complex data sets
• Data-oriented with strong analytical and problem-solving skills, and meticulous attention to detail
• Possess strong business acumen, with a sound understanding of customer loyalty and engagement
• Proactive, independent, and results-oriented, with the ability to work under pressure and meet tight deadlines
• Excellent command of both written and spoken in English and Cantonese
• Experienced talent would be considered as Manager role

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.