Senior Marketing Manager

Coins, retail marketing
Your Company
Our client is a well-established premium retail business with a strong footprint across Asia, serving a niche and affluent customer base. With a long-standing heritage and an extensive retail network, the company is undergoing an exciting phase of growth and brand development. They are now seeking an experienced Senior Marketing Manager to drive strategic marketing initiatives, strengthen brand positioning, and enhance customer engagement across multiple channels.

Your Role
As a key member of the leadership team, you will be responsible for shaping and executing the overall marketing strategy to support business growth and elevate brand presence.
Key responsibilities include:
  • Develop and execute long-term brand, marketing, and customer engagement strategies aligned with business objectives.
  • Drive integrated online and offline marketing campaigns to increase store traffic, customer acquisition, and brand awareness
  • Lead the development and enhancement of brand identity, customer experience, and market positioning
  • Manage and optimise marketing budgets, ensuring effective allocation of resources and strong return on investment
  • Analyse market trends, customer behaviour, and competitor activities to identify business opportunities and support strategic decision-making
  • Collaborate closely with cross-functional stakeholders to ensure seamless execution of marketing initiatives
  • Build, mentor, and lead a high-performing marketing team through coaching, performance management, and capability development.
  • Establish reporting frameworks and performance metrics to drive data-led marketing decisions and continuous improvement
What you'll need to succeed
  • Bachelor's degree in Marketing, Business Administration, Economics, or a related discipline
  • Minimum 8 years of marketing experience, including at least 3 years in a senior leadership capacity
  • Proven experience within premium retail, luxury, consumer products, financial services, investment-related products, or other customer-centric industries
  • Strong track record in brand building, integrated marketing, and customer acquisition strategies
  • Experience managing sizeable marketing budgets and leading cross-functional projects
  • Demonstrated ability to translate market insights into commercial and marketing strategies
  • Strong leadership skills with experience managing and developing marketing teams
  • Data-driven mindset with excellent analytical and problem-solving capabilities
  • Fluent in both English and Chinese, with strong presentation and stakeholder management skills
  • Energetic, proactive, commercially minded, and comfortable working in a fast-paced environment.
What you'll get in return
  • Attractive remuneration package with performance-based incentives
  • Long-term career development opportunities within a growing organisation
  • Comprehensive medical coverage and employee benefits
  • Exposure to regional business operations and strategic business initiatives
  • Access to professional development programmes, industry events, and leadership training
  • Opportunity to work with a well-established brand and contribute to its future growth and transformation
  • Collaborative and entrepreneurial working environment with strong management support
If you are interested in this opportunity, please send your CV to [email protected]. Only shortlisted candidates will be contacted.

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
HongKong
Specialism
Marketing
Ref:
1289679

Talk to a consultant

Talk to Iris Huang, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +8522101-0077

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