Senior Digital Marketing Manager, Tourism and Hospitality, High Base

Our client is looking for a high calibre to join their company.

Your new company

  • You will be responsible for planning and executing digital marketing strategies and formulating marketing initiatives for the South Asia and Middle East markets (SAME)
  • Devise and execute promotion campaigns in responsible markets leveraging mega events and key happenings in Hong Kong
  • Control digital & social marketing budgets, constantly be abreast of and review the digital & social landscape to sharpen the marketing strategies and plans in place
  • Spearhead innovation to cut through market clutter, drive reach, visibility, and engagement to maximise effectiveness and cost efficiencies
  • Solicit impactful regional & in-market brand partnerships, alliance projects, and content collaborations with new age media and content creators, undertake influencer marketing to reinforce HK’s appeal and to increase our engagement with affluent travellers/ digital natives who draw their travel inspiration through social media
  • Build appealing and compelling content on corporate website to generate more consumer usage and page views of the company's own site SAME pages (including mobile sites)
  • Oversee in-market social pages, acquire and retain new customers, maximise the membership database.

Your new role

  • University degree holder major in Business Administration, Marketing or related discipline
  • 10+ years of experience in Marketing Communications and digital marketing related business is preferred
  • Proven working experience in digital marketing in travel, lifestyle and with leading consumer brands
  • Recent experiences with SEA and Middle East markets exposure
  • Hands-on experience in digital marketing – web, social media, SEO, SEM, content & e-mail marketing, display advertising
  • Highly creative with hands-on experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • High proficiency in written and spoken English
  • Regional networks and in-market (SAME) experience will be an advantage


What you need to do now


If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

Summary

Job Type
Permanent
Industry
Travel, Hospitality, Leisure & Tourism
Location
HongKong
Specialism
Technology
Ref:
1265012

Talk to a consultant

Talk to Frances Hong, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: 22307902

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