PR & Brand Director | F&B

A fast-growing F&B group is looking for a PR & Brand Director.

Your new company
Your new company is a well-known and fast growing F&B group in Hong Kong.

Your new role

  • Lead the team to create content and execute the content plans for different social media and digital platforms; Lead and handle all publication and visual production projects
  • Establish positioning, identify target audiences and develop marketing and public relation plans with specific objectives across different channels and segments
  • Develop and implement brand campaigns and promotion strategies
  • Formulate and monitor digital and social media marketing strategy campaign to increase brand awareness and sales
  • Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events and document business processes

What you'll need to succeed

  • Bachelor/Master’s degree in PR, management, business, marketing or related field preferred
  • Demonstrate ability to think creatively and independently
  • Proven success in developing marketing plans, brand image and campaigns, PR or hospitality experience in more than one country beneficial
  • Excellent written and verbal communication skills in English and Cantonese
  • Strong project management, multitasking and decision-making skills

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email to Melanie Fung at
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #1243567


Job Type
Travel, Hospitality, Leisure & Tourism

Talk to a consultant

Talk to Melanie Fung, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: 22307979