Your new company

Are you a highly skilled and dynamic marketing professional looking for an exciting opportunity to make a significant impact to a fast-growing company? A fast-growing asset management firm based in Hong Kong is seeking a talented Integrated Marketing Manager to join and to set up their team and drive their marketing efforts to new heights.

Your new role

• Develop and execute integrated marketing strategies: You will be responsible for developing comprehensive marketing strategies that align with the company's goals and objectives. This includes planning and executing integrated marketing campaigns across various channels, such as digital advertising, social media, email marketing, events, and PR.
• Brand management: You will play a key role in managing and enhancing the brand image. This includes ensuring consistent brand messaging across all marketing materials, collateral, and communication channels. You will also work closely with the design team to develop visually impactful marketing assets that effectively represent our brand identity.
• Content creation and management: You will oversee the creation and distribution of engaging marketing content, including blog posts, whitepapers, case studies, videos, and infographics. You will collaborate with internal subject matter experts to develop thought leadership content that positions the company as a trusted authority in the asset management industry.
• Digital marketing and lead generation: You will drive digital marketing initiatives, with the coordination of service providing vendors, you will be managing website, optimizing SEO, running targeted digital advertising campaigns, and leveraging social media platforms to increase brand visibility and generate qualified leads.
• Event planning and management: You will coordinate and execute various marketing events, including conferences, seminars, webinars, and client appreciation events. This includes managing event logistics, coordinating with vendors, and ensuring a seamless experience for attendees.

What you'll need to succeed

• Bachelor's degree in marketing, business, or a related field.
• Proven experience (5+ years) in integrated marketing, preferably within the financial services, asset management or even luxury product industry.
• Excellent written and verbal communication skills in English and Chinese (Cantonese and Mandarin).
• Demonstrated ability to develop and execute successful marketing campaigns across multiple channels.
• Creative mindset with the ability to think strategically and drive innovative marketing initiatives.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Passion for the financial industry and a strong understanding of the asset management landscape in Hong Kong.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @22307474. Alternatively, you can send Keith your CV to keith.ho@hays.com.hk

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.