Your new company

• A European Private Bank is looking for an all rounded Marketing, Communications, PR, Events Director to develop and execute marketing and communication strategies for the Business's Asia-Pacific (APAC) region.

Your new role

• Responsible for all rounded marketing strategy, budgeting, product planning, brand/image building, branded events, opening, product launches and implementation with results review.
• Develop and implement marketing and communication strategies for the APAC region in alignment with the bank's overall objectives and brand guidelines
• Ensure Corporate branding and develop a communications strategy to present corporate image and brand reputation in the Asia market (Mainly HK and Singapore).
• Plan and execute marketing campaigns across various channels, including digital, print, and events to increase brand awareness and generate leads
• Manage and coordinate the Bank’s APAC marketing initiatives across all online and physical channels, including website, social media, events and webinars).
• Handle crisis management, media enquiries and CSR support for the Group.
• Develop marketing partnership opportunities with other organisations and organise corporate events targeting PB clients for brand building and establish long term client relationships.
• Collaborate with internal stakeholders such as product teams, relationship managers, and senior management to identify opportunities and develop marketing plans for new products and services
• Provided strategic advice to senior management regarding public speeches and presentations.

What you'll need to succeed

• 10+ years of working experiences in General Marketing & Communications and Event Planning in the Banking Industry, Private Banking experience is preferred.
• Bachelor's degree in Marketing, Communications, or related field
• Proficient communication skills in Written and Spoken English and Chinese Cantonese and Mandarin.
• Strong understanding of APAC market trends and regulatory environment
• Proven track record in developing and executing successful marketing and communication strategies
• Excellent project management skills and the ability to manage multiple projects simultaneously

What you need to do now

• If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @22307474. Alternatively, you can also send Keith your updated CV to Keith.Ho@Hays.com.hk.
• If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.