Director, Marketing and Communications APAC, European Private Bank

Director, Marketing and Communications APAC, European Private Bank

Your new company

  • A European Private Bank is looking for an all rounded Marketing, Communications, PR, Events Director to develop and execute marketing and communication strategies for the Business's Asia-Pacific (APAC) region.

Your new role

  • Responsible for all rounded marketing strategy, budgeting, product planning, brand/image building, branded events, opening, product launches and implementation with results review.
  • Develop and implement marketing and communication strategies for the APAC region in alignment with the bank's overall objectives and brand guidelines
  • Ensure Corporate branding and develop a communications strategy to present corporate image and brand reputation in the Asia market (Mainly HK and Singapore).
  • Plan and execute marketing campaigns across various channels, including digital, print, and events to increase brand awareness and generate leads
  • Manage and coordinate the Bank’s APAC marketing initiatives across all online and physical channels, including website, social media, events and webinars).
  • Handle crisis management, media enquiries and CSR support for the Group.
  • Develop marketing partnership opportunities with other organisations and organise corporate events targeting PB clients for brand building and establish long term client relationships.
  • Collaborate with internal stakeholders such as product teams, relationship managers, and senior management to identify opportunities and develop marketing plans for new products and services
  • Provided strategic advice to senior management regarding public speeches and presentations.

What you'll need to succeed

  • 10+ years of working experiences in General Marketing & Communications and Event Planning in the Banking Industry, Private Banking experience is preferred.
  • Bachelor's degree in Marketing, Communications, or related field
  • Proficient communication skills in Written and Spoken English and Chinese Cantonese and Mandarin.
  • Strong understanding of APAC market trends and regulatory environment
  • Proven track record in developing and executing successful marketing and communication strategies
  • Excellent project management skills and the ability to manage multiple projects simultaneously

What you need to do now

  • If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @22307474. Alternatively, you can also send Keith your updated CV to
  • If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.


Job Type
Banking & Financial Services
Banking and Financial Services

Talk to a consultant

Talk to Keith Ho, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85222307474

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