Client

Our client is a leading automotive brand in the world. It is currently hiring for a new headcount – CRM Marketing Officer to expand their team.

Responsibilities

• Responsible to the entire CRM lifecycle to interpret the customer insights for CRM strategies & driving higher ROI, and identify key CRM drivers and loyalty program throughout the to maximize the consumer lifetime value.
• Take the new initiatives on customers through member database analysis such as sales trend, purchase behaviour, demographics, spending patterns, pre and post campaign review for business planning
• Implement & participate in CRM campaigns/ initiatives for loyalty program to drive member acquisition, retention and reactivation
• Contribute to marketing communications and collaterals for different touch points to drive customer engagement & optimize consumer journey
• In charge of the customer targeting and segmentation for campaigns for more personalization, higher relevance, and loyalty to our members

Requirements

• Minimum 2 years’ experience in CRM/ loyalty marketing
• Experience in loyalty program in retail/ automobile / luxury industry is preferred
• Team player, presentable, detail-minded and self-motivated
• Excellent interpersonal skills and writing skills in English and Chinese

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us +852 2101 0030.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.