Within the retail sector, we are seeing far more vacancy activity within online marketing than sales. Given weak retail sales, most vacancies result from the need to replace departing staff rather than from the creation of new roles. However within the marketing field there is high demand, especially for candidates with online marketing experience.
We also expect to see high demand from high quality flagship stores and boutiques for Directors in both Hong Kong and Macau. There has always been a shortage of strong talent in the region and candidates with good leadership skills and language fluency will be highly sought after.
Within the financial services sector we are seeing more steady growth. Retail banks and insurance companies continue to seek marketing experts with strong product and industry knowledge. Digital experts remain in high demand and we will continue to see more openings in the market. We also expect there to be more entry-level openings this quarter.
In terms of skills in demand for the July to September quarter, we’re seeing high demand for Digital Marketing Specialists and Managers. Companies are shifting their traditional marketing budget to online in order to create more targeted campaigns and to take advantage of lower costs.
Product Marketing Managers are also sought. Product and industry knowledge are vital for marketing experts, especially for senior candidates in banks and insurance companies. That’s because financial and insurance products are complicated and therefore employers want people who understand what their customers need.
Corporate internal/external communications professionals are also in high demand. Corporate communications experts are in short supply, and we’re seeing a particular need for internal communications experts. However most candidates have an external PR focus and so there is a shortage of professionals who have worked internally with senior managers. All-round communication experts also continue to be in demand.
In terms of candidate trends, most professionals are looking for an opportunity offering them an increased salary, brand growth and personal development.