Within the sales and marketing recruitment market, we see employers experiencing more budget restraint and less flexibility on salaries when recruiting new hires. In relation, we also see more employers presenting a counter-offer to retain talent in a bid to avoid the costs of replacement hiring.
Most job openings in the marketing industry are a result of turnover and some employers are not replacing roles until they see a pick-up in business.
In terms of skills in demand for the April to June quarter, we expect increase in demand for candidates experienced in content marketing, an increasingly popular marketing strategy for organisations who wish to be top of mind with potential customers. We also observe a severe shortage of candidates with Search Engine Optimisation (SEO) skills.
Although Chinese New Year is traditionally the peak season for candidates to move, we observe increased cautiousness amongst job seekers when considering a new job offer, as they place job security and career advancement as key priorities. Immediately available candidates on the other hand tend to be more flexible with salary and may be open to a pay cut to secure a role.