Communications Managers – Experienced corporate communications specialists with regional exposure are in high demand within insurance and financial services. Employers prefer bilingual candidates with internal or external communications experience and solid writing skills in both English and Chinese.
Content Marketing Managers – Due to the popularity of smart phones and social media, consumers are attracted to original and interesting content. Content marketing is a growing trend and companies are adjusting their traditional marketing budgets and reallocating resources to develop content marketing.
Brand Managers – FMCG marketers in beauty, cosmetics and personal care products are in high demand by principal companies. Candidates with multi-channel exposure within the food and beverage sector are also highly sought after by both principals and distributors.
Store Managers – In 2015, retailers are expected to continue to grow their market presence in Hong Kong, with international and Chinese brands competing for market share. Experienced candidates with trilingual fluency coupled with strong detailed operational and people management skills are highly sought after.
Active movement of candidates is expected to happen after the Chinese New Year. Candidates are looking for salary increments along with a new job title, while employers are searching for stable and experienced candidates with a proven track record. We expect to see companies look to aggressively expand their digital marketing across all industries but as there is limited talent, employers need to be flexible with salary negotiations.