Digital Marketing Managers – Employers are looking for experienced managers to run regional campaigns to maximize impact and increase visibility.
Entry-level digital marketing candidates – We are seeing demand from both agencies and in-house employers for entry-level digital marketing candidates with some experience.
E-Commerce Managers – Employers are looking for candidates to manage operations and online sales. In-house experience is sought by those looking to establish their business in the market.
Marcomms/Digital Managers - Integrated specialists who can combine offline and online marketing expertise are in high demand.
Account Managers – IT & telecommunications employers, as well as digital agencies, are looking for skilled Account Managers who possess both local and regional expertise.
Business Development Managers - As we have seen over the last year, there continues to be a need for strong business development professionals within law firms. It is an area where there is a major shortage and a lot of competition between the firms to secure talent. As a result we are seeing candidates moving employers often, with large increases in salary each time they move.
Retail Store/Area Managers - The retail sector in Hong Kong is ever growing and there is strong demand across multiple disciplines. A strong grasp of three languages, English, Mandarin and Cantonese, is highly desirable and can put candidates in the front running positions. In an affluent market, there are new stores appearing almost hourly and demand exceeds supply for Store and Area Managers. This is an area where we continue to see growth and opportunity.
Vacancy activity will be high in Hong Kong’s sales & marketing jobs market. The digital area continues to need staff with hands-on experience in front end management, while agencies specialising in EDM, SEO and SEM continue to need sales & marketing professionals.
E-commerce is steady and most companies have a two tiered agency and in-house structure to manage online stores. Recruitment for larger companies is focused on experienced and skilled e-commerce Sales Managers with marketing crossover and operations experience with CRM.
While a few high-level positions are available in the IT and telecommunications industry as employers streamline and consolidate their sales force, the majority of vacancy activity is focused at the lower Account Manager level. Having said this, there are limited opportunities for those without industry experience.
Within financial services, candidates with a speciality in specific asset classes are in demand; as are events professionals with a focus on large-scale summits. These individuals are expected to be bilingual at a minimum and a general expectation that candidates are trilingual is becoming the norm. This is in response to the increased interaction and coverage of the China market.