Hong Kong is not immune from the worldwide trend of devoting more marketing spend to digital and this is creating demand for candidates with digital experience.
Skills in demand for the October to December 2015 quarter include not only candidates with digital experience and knowledge but also those with specialised knowledge such as social media, content marketing, analytics, SEM and SEO.
Hong Kong’s development of e-commerce is experiencing mild growth but this could accelerate given its unique geographic and market position. Hong Kong is the preferred location for the headquarters of many popular, global online shopping platforms. These young and innovative companies are consistently seeking creative talent and savvy leaders.
As the data centre model becomes more common in the IT sector, we see an increase in demand for data centre IT sales consultants. We are also seeing 2nd tier and SME solution/services firms investing in sales staff.
Digital marketing specialists able to help companies target specific customers are also on the wanted list. Companies are investing in capabilities to measure results and that includes hiring skilled digital marketing talent.
Marketing communication specialists are becoming more in demand for insurance organisations experiencing steady growth. We are seeing increasing demand for top quality marketing communications candidates with strong written and verbal communications skills.
Candidates are still keen to look for opportunities that can offer a competitive salary, however the more outstanding candidates will focus on whether an employer can offer them long-term career development.