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Sales & Marketing

July - September 2014
Updated: 04 Jul 2014



Store Managers – There has been consistently strong demand for these professionals as Hong Kong remains one of the world’s leading cities for luxury brand presence.

Employers increasingly demand high levels of customer service skills and prefer trilingual candidates. This trend is leading to higher salary expectations in this field.


Retail Managers – Candidates with soft skills are particularly in demand in retail management. Those with a strong track record in sales are highly sought after.


Wholesale Managers – More employers are becoming open to the changing role performed by Wholesale Managers. The market is demanding candidates with strong regional exposure to South-East Asia or China, and those who can provide franchise/distribution networks are highly valued.


Marketing Directors – Senior professionals with experience in digital marketing remain in demand. Social media and e-commerce are the key areas of development for many businesses. 


CSR Managers – Corporate social responsibility plays an important role in business branding and can strengthen a company’s market position by creating stronger relationships with employees and the community it operates in. Increasing demand for experienced CSR specialists has resulted in more jobs in this field and talent from the not-for-profit sector now has the opportunity to move into the commercial sector.


Account Managers (IT and Telecommunications) – The trend for companies to outsource in the financial sector is driving demand for specialists who have enterprise sales experience with major banking and insurance institutions.


Business Development Managers ((IT/ICT/Telco)  Resurgent spending in software and networking infrastructure by  enterprise companies is fuelling demand for people who can create new accounts and develop business relationships. Those candidates who can bring industry knowledge and connections are highly sought.


Digital Marketing Managers – The ongoing transition towards online focused marketing has resulted in more companies seeking professionals who can help them develop a stronger digital presence.




Sales & marketing candidates are highly sought after, especially those who have regional experience and a strong track record across different industries. There has been an increase in the number of businesses establishing regional offices in Hong Kong. These businesses are mostly from China and are expanding their reach to the APAC region, while using Hong Kong as their regional hub.